Traffic
- More than 13 million hours of video were uploaded during 2010 and 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day
- Over 3 billion videos are viewed a day
- Users upload the equivalent of 240,000 full-length films every week
- More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 25 countries across 43 languages
- YouTube's demographic is broad: 18-54 years old
- YouTube reached over 700 billion playbacks in 2010
YouTube Partner Program
- Created in 2007, we now have 20,000+ partners from 22 countries around the world
- We pay out millions of dollars a year to partners
- Hundreds of partners are making six figures a year, and the number of partners making over $1,000 a month is up 300% since 2010
Monetization
- YouTube is monetizing over 3 billion video views per week globally
- 98 of AdAge's Top 100 advertisers have run campaigns on YouTube and the Google Display Network
- The number of advertisers using display ads on YouTube increased 10 fold in the last year
Product Metrics
- We have more HD content than any other online video site
- We have thousands of full-length movies on YouTube
- 10% of YouTube's videos are available in HD
- YouTube mobile gets over 320M views a day (up 3x year/year), representing 10% of our daily views
- The YouTube player is embedded across tens of millions of websites
Content ID
- Content ID scans over 100 years of video every day
- More than 2,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
- We have more than six million reference files (over 300,000 hours of material) in our Content ID database; it's among the most comprehensive in the world. The number has doubled in the last year
- Over a third of YouTube's total monetized views come from Content ID
- More than 120 million videos have been claimed by Content ID
Social
- Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc)
- Over 12 million people are connected and auto-sharing to at least one social network
- 150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every minute more than 500 tweets contain YouTube links (up 3x y/y)
- 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
- An auto-shared tweet results in 6 new youtube.com sessions on average, and we see more than 500 tweets per minute containing a YouTube link
- Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in &emdash; whether it's a friend, or the NBA &emdash; and keep up on their activity on the site
- More than 50% of videos on YouTube have been rated or include comments from the community
- Millions of videos are favorited every day
