YouTube Statistics - FYI ..... WOW!!

 

 

Traffic

• More than 13 million hours of video were uploaded during 2010 and 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day
• Over 3 billion videos are viewed a day
• Users upload the equivalent of 240,000 full-length films every week
• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 25 countries across 43 languages
• YouTube's demographic is broad: 18-54 years old
• YouTube reached over 700 billion playbacks in 2010

YouTube Partner Program

• Created in 2007, we now have 20,000+ partners from 22 countries around the world
• We pay out millions of dollars a year to partners
• Hundreds of partners are making six figures a year, and the number of partners making over $1,000 a month is up 300% since 2010

Monetization

• YouTube is monetizing over 3 billion video views per week globally
• 98 of AdAge's Top 100 advertisers have run campaigns on YouTube and the Google Display Network
• The number of advertisers using display ads on YouTube increased 10 fold in the last year

Product Metrics

• We have more HD content than any other online video site
• We have thousands of full-length movies on YouTube
• 10% of YouTube's videos are available in HD
• YouTube mobile gets over 320M views a day (up 3x year/year), representing 10% of our daily views
• The YouTube player is embedded across tens of millions of websites

Content ID

• Content ID scans over 100 years of video every day
• More than 2,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
• We have more than six million reference files (over 300,000 hours of material) in our Content ID database; it's among the most comprehensive in the world. The number has doubled in the last year
• Over a third of YouTube's total monetized views come from Content ID
• More than 120 million videos have been claimed by Content ID

Social

• Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc)
• Over 12 million people are connected and auto-sharing to at least one social network
• 150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every minute more than 500 tweets contain YouTube links (up 3x y/y)
• 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
• An auto-shared tweet results in 6 new youtube.com sessions on average, and we see more than 500 tweets per minute containing a YouTube link
• Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in &emdash; whether it's a friend, or the NBA &emdash; and keep up on their activity on the site
• More than 50% of videos on YouTube have been rated or include comments from the community
• Millions of videos are favorited every day